Brand kit
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      Branding and customization options overview

      Learn more about branding and customization options available in Flipsnack

      Table of contents

      Overview

      Branding in Flipsnack allows you to easily establish a consistent and professional identity for all your digital touchpoints. By adding your logos, colors, and fonts, your flipbooks and profile will align with your brand. Advanced branding features help you further personalize your assets by adding a custom domain or by removing the Flipsnack branding from your account. If you're collaborating with a team, you can lock template elements to enforce brand guidelines.

      Let’s discuss your branding needs.

       


      Key benefits:

      • Strengthen brand recognition across all digital content.
      • Maintain consistency across multiple flipbooks.
      • Save time by storing brand assets in a centralized location.

      Requirements:

      • Plan: Varies depending on the feature. Business or Enterprise plan.
      • Target Audience: Freelancers, Small and Medium Businesses, Enterprises.

      How big brands use Flipsnack’s branding tools

      Flipsnack’s branding features help companies maintain a professional and cohesive identity across all digital publications. Here are some examples from major brands that leverage these tools:

      • Stand Together: In addition to using a custom domain and a personalized profile, they utilize branded bookshelves to organize and showcase their content efficiently.
      • Mastercard Foundation: Hosts all public flipbooks on a custom subdomain, ensuring their profile aligns with their brand identity. Each flipbook includes the Mastercard logo in the player and features a customized link, reinforcing brand consistency.
      • Asus: Uses a personalized profile to organize and display their product guides and solutions. With this setup their publications are accessible worldwide and easy to recognize.

      Available branding options

      Flipsnack offers branding across multiple areas: branding kit settings (found on the Branding page), flipbook and bookshelf customization, and advanced branding features that let you fully tailor the platform to your brand identity. 

      Brand kit settings

      Brand kit settings in Flipsnack are the foundation for your branding efforts, letting you store and apply important brand assets like logos, colors, and fonts on all your flipbooks. These settings help you speed up on brand content creation by making these settings the default for your workspace.

      Available for: Business and Enterprise plans

      To access the brand kit setting for your workspace you have to:

      1. Open the Branding tab from the left-side menu in your navigation panel in the main dashboard.

      1. Define your core brand elements:
          • Customize public profile: Acts as a professional content library where readers can access your flipbooks.
          • Add typography: Upload fonts to maintain a unique brand voice.
      2. Set colors: Add the color codes relevant to your brand.
        • Set typography presets: Save predefined text styles for brand consistency.

      Flipbook customization

      Customizing your flipbook player will make your flipbooks easy to read and recognize. You can change things such as player skins, colors, and interactivity to create a seamless brand experience. It also lets you add advanced functionalities such as Google Analytics or Tag Manager to measure performance.

      Available for: Business, and Enterprise plans

      Here is how to customize the appearance of a flipbook:

      1. On the My Flipbooks page, hover your cursor over the flipbook you want to edit.
      2. Click on the Customize button, which will take you to the dedicated page.
      3. Adjust the player's appearance and branding to match your guidelines.
      4. Optionally you can add a lead capture form, enable Google Analytics tracking, or ensure accessibility compliance.
      5. Preview your customizations and save the settings.

      Bookshelf customization

      Bookshelf customization allows you to maintain a unified look even when you add multiple publications in the same place. This feature helps reinforce your brand identity for all shared content.

      Available for: Business, and Enterprise plans

      To customize your bookshelf follow these steps:

      1. On the My Flipbooks page hover your cursor over your bookshelf.
      2. Click on the Customize button that will take you to the dedicated page.
      3. Customize bookshelf layout and navigation to fit your brand’s visual identity.
      4. Save changes to apply branding to all bookshelves.

      Advanced branding features

      Advanced branding features give you complete control over your Flipsnack experience, including the ability to remove Flipsnack branding, set up a custom domain, and integrate branded email communication.

      Available for: Enterprise plan.

      For a fully branded experience you can use the following features:

      Flipsnack profile pageAdd a custom domain

      Users who own a domain name can host the content related to their Flipsnack workspace on a custom domain or subdomain.  This means that you can brand your flipbook link and Flipsnack profile with your URL. Companies with advanced security requirements can also upload their own SSL certificates to have full control over the domain’s security settings.  

      Replace the Flipsnack logo from the dashboard

      Coming soon: We’re developing a new feature that will allow you to fully white-label the Flipsnack app. This means you’ll be able to customize the web app with your logo, and brand colors, and host it under your domain. For more details on this upcoming Enterprise solution, visit White Label the Flipsnack app with your custom domain.

      Send branded emails via your email service provider

      If you share flipbooks via email, Flipsnack offers customization options to keep your emails on-brand. For bulk email campaigns, integrating your Email Service Provider (ESP) gives you better deliverability, security, and control over your email reputation. For now, you can connect to Mailgun or Amazon Simple Email Services, but if you have a different ESP to connect let our team know and we might be able to help you out. 

      Locking templates

      Locking templates in Flipsnack allows businesses to protect their design structure from unwanted edits. By locking text boxes, images, and other elements, companies can prevent unauthorized edits and ensure their templates remain visually aligned with brand guidelines. Additionally, collaboration is improved as teams can work within predefined structures without the risk of unintended changes.

      Next steps

      Tip: Set up your Brand Kit—logos, fonts, and colors—first to create a strong foundation. This ensures consistency across all flipbooks and bookshelves while simplifying editing and content creation. 

      Ready to take the next steps? Explore our other detailed guides:

      Need expert support?

      Our team is here to help. Connect with our team experts or message us via the in-app chat for a personalized demo.