Build your brand kit. Manage fonts, colors and more, all in one place
Your brand identity is what sets your brand apart from the rest. Simply put - it’s the easiest way to be recognized in a sea of competition.
Here at Flipsnack, we recognize the importance of building a unique brand identity and maintaining it.
Over time, we developed various branding features that help small or big companies maintain brand consistency throughout their communication channels.
Table of contents:
Create custom typography settings
From ways in which you can brand your catalogs and brochures (through custom colors, by adding your logo, white-labeling your catalog URLs, and through the use of custom fonts, branded colors, accent colors, and other typography settings in Design Studio), to locking features, that are life-saving for any brand manager whose mission is to keep the brand consistent.
The Branding page, where you can easily build your brand kit, can be found under Flipbooks on the App general menu. Access can be granted to see what it contains, but enabling these branding features requires a premium subscription.
In Branding -> Brand Profile, click on the Settings tab in order to make your profile private, set a username (this can be done only once) in the Default workspace profile URL box, add your Google Analytics tracking ID and Google TAG manager.
In this section, you can change many things related to your Flipsnack profile.
You can change your favicon, add your social media profiles, change your social media thumbnail, or add links to your footer.
You can also update your profile information such as profile image, name, description, or link to your website.
Here is where you also have the option to personalize your header. For example, you can replace the logo, change the Header color, and the Elements color (the text and icons that show up in Team flipbooks).
Some of the features have a toggle option, which means that you can add them and then choose if you want to make them visible or not. Any changes you make will be visible in real-time as a preview on the right side of the page.
You can upload your own fonts and view or delete the uploaded ones.
Before uploading a font, make sure that it is a TTF or OTF format, otherwise, it won’t be accepted. Also, make sure that you have permission to use the font you want to upload.
To upload your fonts, simply click on the Upload your font button, select your font, then click Open.
If you want to delete a font, just click on the trash can icon, then in the pop-up box that will open, select Delete.
By adding your own brand color in Branding, you simplify the process of finding and using brand colors while you work on customizing your publications and designing them.
Once set, these colors can be used in various places within the Flipsnack app. In Customize, you can also set a background color for the flipbook player through a HEX code by selecting one from the default colors or team colors.
Here you can also set up a player accent color which will change the navigation bar’s color from the toolbar, the page overview, and the table of contents. Simply add your accent color through a HEX code to better fit the style of your flipbook, or choose the one you like from the pallet.
Add brand logos
Add different sizes of your brand logos in Branding. Logos uploaded here can be used in different places on the Flipsnack platform, like when customizing the flipbook player or when you want to send a branded email.
Once added, in Customize you can choose between the logos added from Branding. Click Upload logo and a pop-in will open where you can choose one or the other. The logo will be visible on the left-hand top corner in the flipbook player.
Important: You can set up your logo, background color and accent color when customizing your flipbook player and in your e-mail before sharing flipbooks with your audience.
Create custom typography settings
Any of our premium plan holders have the option to set custom text styles to match their brand identity and save it for later use. It’s basically a template for all the text styles you prefer to use in Design Studio.
You can create custom default typography settings for headings, sub-headings, and paragraph/body text. Create up to 20 different styles to use at one time. If you want to delete and add another style, simply go to the Branding section of your dashboard and create more.
We are consistently improving and developing new branding features for our users.
If you have any suggestions regarding these or other branding options, let us know via live chat support.