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Flipsnack Analytics: next-level tracking with a fresh design

AI-driven insights, heatmaps, and granular data inside a redesigned dashboard

Overview

Flipsnack Analytics shows how readers engage with your flipbooks: views, impressions, clicks, time spent, downloads, location, device and traffic source. It also reports shopping orders and form responses. Open it from the Analytics icon in the left menu for the whole workspace, or from View detailed analytics on a flipbook for one flipbook's data. AI insights and heatmaps turn the numbers into next steps.

The older Stats button is gone. Its page-level and engagement statistics now live under Heatmap, in Data mode.

Key benefits of Flipsnack Analytics
  • Workspace-wide insights: compare engagement across all flipbooks in one place.
  • Behavior analysis: follow reader actions at workspace, flipbook, bookshelf and page level.
  • Interaction tracking: see how readers use links, videos, forms and other elements.
  • Visual engagement tools: use heatmaps to see where attention goes.
  • Advanced reporting: connect Google Analytics for deeper insights.

Learn more in the Flipsnack Academy lessons.

Check your plan before you open the heatmaps.

Requirements

Open Analytics

Workspace-wide data

  • Go to Content.
  • Click Analytics in the left menu.
  • The dashboard opens with data for the entire workspace.

The Flipsnack Content page with the Analytics icon highlighted in the left menu

Data for one flipbook

  • Go to Content and click the flipbook.
  • In the Last 7 days statistics section, click View detailed analytics.
  • The dashboard opens with data for that flipbook only. You can also click Flipbooks at the top of any report to pick another flipbook.

A flipbook page in Flipsnack with the View detailed analytics button highlighted in the Last 7 days statistics section

The Overview report of one flipbook in Flipsnack Analytics with the Flipbooks menu highlighted

The general dashboard

The dashboard summarizes how your flipbooks perform together. The left menu groups the reports: Performance (Overview, Insights, Heatmap, Location, Sources), Shop (Orders, Products) and Responses (Lead capture, Quiz, Question, Contact form). The Shop and Responses reports appear when you view one flipbook.

The default range is the last 30 days, in the UTC timezone. Click the date range to choose Yesterday, Today, Last 7 days, Last 30 days or Last 365 days, or set a start and an end date and click Apply.

The Overview report in Flipsnack Analytics with the date range selector highlighted

The date range menu in Flipsnack Analytics with the Last 30 days option highlighted

Note: you can filter statistics for the last 5 years. Data before 2020 is not available yet.

Performance reports

Each report below reads the selected date range.

Overview

Overview combines a metrics panel with a timeline chart. The metrics are:

  • Views: every time someone interacts with a flipbook or stays more than 5 seconds.
  • Impressions: every time a flipbook loads through its link or embed.
  • Clicks: total clicks on interactive elements.
  • Avg. time spent: the average time readers spend in your flipbooks. Flipsnack stops counting after 30 minutes if the flipbook stays open, for a more accurate figure.
  • Downloads: how many times readers downloaded the flipbooks as PDF, when downloads are enabled.

Below the chart, Flipbooks overview lists every flipbook with its views, impressions, clicks, average time and downloads, sorted by views. For a single flipbook, Page breakdown lists views, clicks and average time for each page. Click the download icon to save the table as a CSV file (Pro plan or higher).

The Flipbooks overview table in Flipsnack Analytics with its download icon highlighted

Insights

Insights uses AI to summarize reader engagement for a flipbook, so you do not have to read the numbers yourself.

  • Select the date range.
  • Click Get insights in the flipbook's row. Each request uses 5 AI credits.

The Insights report in Flipsnack Analytics with the Get insights button highlighted in the first flipbook row

A report includes:

  • Summary: a narrative of impressions, views, clicks, time spent and downloads.
  • Interpretation: what the numbers mean.
  • Recommendations: suggestions to raise impressions, views or interaction.

You can regenerate a report. Each report belongs to one flipbook and one date range.

Heatmap

A heatmap does not show exact click positions. It highlights clicks on interactive elements only, such as buttons, links and videos, so you see which elements attract attention.

Click Heatmap in a flipbook's row to open its heatmap. Use the arrows to move between pages.

The Heatmap report in Flipsnack Analytics with the Heatmap button highlighted in the first flipbook row

  • Visual mode: color gradients over the flipbook pages. Warm colors (red, orange, yellow) mark elements with many clicks, cool colors (blue, green) mark elements with few. Use the Show clicks checkbox to show or hide the overlay.

The heatmap of a flipbook page in Flipsnack Analytics with the Show clicks checkbox highlighted

  • Data mode: below the page, a breakdown of the interactive elements in the flipbook, with the number of Elements and Total clicks and how readers used each element.

The Data mode section of the heatmap in Flipsnack Analytics, showing the number of elements and total clicks

The colors compare each element's clicks across the whole flipbook, not only the page on screen. A red element got the most clicks overall and a blue one the fewest.

Location

Location shows where readers are at country, state/region and city level. Use the interactive map and location lists to compare views and percentage share, plan content by region and show reach in specific markets.

The Location report in Flipsnack Analytics showing a world map and the List of countries with the heading highlighted

Sources

Sources shows how readers reach your flipbooks, in two reports:

  • Devices: views by desktop, tablet and mobile, with totals and percentages.
  • Channels: views from a direct Flipsnack link and from an embed on another website.

The Sources report in Flipsnack Analytics with the Devices and channels details heading highlighted

Different teams read different sections.

Where it helps
  • Marketing teams: check which campaigns, channels, countries, states or regions, and cities bring readers.
  • Sales and e-commerce teams: track orders and product performance from shoppable catalogs.
  • Training and education teams: follow quiz results and question responses.

Shopping stats

If a flipbook has shopping lists, open it with View detailed analytics and use the Shop reports. Without products in the flipbook, they show Not enough data.

Orders

Orders tracks purchases made through the flipbook.

  • Revenue and orders overview: total revenue and number of orders in the date range, with a timeline chart.
  • Orders details table: each order's ID, the buyer's email, date and time, value in its currency, checkout method (Slack, email, WhatsApp) and actions (view, download, delete).
  • Management: delete test or duplicate orders, or download an order's details.
  • Export: export orders one by one, or the full list in one CSV file.

Products

Products shows how each product performs.

  • Product details table: product name and SKU, how many times it was added to the list, how many times it was ordered, and its total revenue.
  • Sorting: sort by orders or total revenue to find the products that sell most.
  • Export: download the full product list.

Note: each product needs a unique SKU. Without one, Flipsnack cannot identify the product, and the order of most viewed or ordered items may be wrong.

Responses stats

If a flipbook has lead capture forms, quizzes, questions or contact forms, the Responses reports collect the answers. Use them to measure engagement and export data for follow-up or your CRM.

Lead capture

  • Leads overview: the number of leads captured from each flipbook.
  • Leads details: every captured lead with the contact information from the form.

Quiz

Pick the quiz under Form name. The report shows Quiz opens, Quiz submissions, Completion rate and Avg. compl. time, with a chart over the date range, and lists each question with its number of correct answers.

The Quiz report in Flipsnack Analytics with the Quiz opens figure highlighted

Question

  • Responses received: the number of answers to a question.
  • View responses: the answers given in a flipbook.

Contact form

Pick the form under Form name. The report shows Form submissions over the date range. Open the submissions to read names, emails and messages.

The Contact form report in Flipsnack Analytics with the Form submissions figure highlighted

Google Analytics

You can also integrate Google Analytics on your profile or with specific flipbooks.

The numbers in Google Analytics and in Flipsnack Analytics can differ, because the two systems count independently. A view means something slightly different in each, and your Google Analytics filters can remove data from its reports. A large gap between Flipsnack views and Google Analytics impressions is unusual. Check first that both tools use the same date range.

Most reports can also be downloaded.

Troubleshooting

  • I cannot find the Stats button: it was replaced by View detailed analytics on the flipbook page. Page-level and engagement statistics are under Heatmap, in Data mode.
  • A report says Not enough data: the flipbook has no products, forms or quizzes yet. Add them to the flipbook to start collecting data.
  • Products appear in the wrong order or are not recognized: give every product a unique SKU.
  • Heatmap is missing: heatmaps are on the Enterprise plan. Data mode is available from the Pro plan. Contact sales to enable heatmaps.
  • Numbers differ from Google Analytics: compare the same date range in both tools. See Google Analytics.

Additional tips / FAQs

  • Which timezone do the reports use? UTC.
  • How far back can I filter? Up to 5 years. Data before 2020 is not available yet.
  • How much does an AI insight cost? 5 AI credits per request.
  • Can I export the data? Yes. Download flipbook overviews and page-level statistics as CSV from the Pro plan, and export orders and products from the Shop reports.

Next steps

Need expert support?

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