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Flipsnack Analytics: the Analytics page and its tabs

AI-driven insights, heatmaps, and granular data inside a redesigned dashboard

Overview

Flipsnack Analytics shows how readers engage with your flipbooks: views, impressions, clicks, time spent, downloads, location, device and traffic source. It also reports shopping orders and form responses. All of it is on one dashboard. You see the whole workspace, or you filter it to one flipbook or bookshelf. AI insights and heatmaps turn the numbers into next steps.

The older Stats button is gone. Its page-level and engagement data now live under Heatmap, in Data mode.

Key benefits of Flipsnack Analytics
  • Marketing teams: check which campaigns, channels, countries, states or regions, and cities bring readers.
  • Sales and e-commerce teams: track orders and product performance from shoppable catalogs.
  • Training and education teams: follow quiz results and question responses.

Learn more in the Flipsnack Academy lessons .

Requirements

How to open the Analytics page

  1. Click Analytics in the icon rail on the left. The Overview tab opens and shows data for the entire workspace.
  2. To see one flipbook, click Flipbooks at the top. Use the Search flipbooks and bookshelves box to find it and select it.
  3. Click the date range to change the period.

Tabs

The tabs across the top hold the reports: Overview, Performance, Insights, Heatmap, Location and Sources. When you select one flipbook, two more tabs appear: Shop and Responses.

The default range is the last 30 days, in the UTC timezone . Click the date range to choose Yesterday, Today, Last 7 days, Last 30 days or Last 365 days, or set a Start date and an End date and click Apply.

Date range menu in Flipsnack Analytics with Yesterday, Today, Last 7 days, Last 30 days and Last 365 days, a start date and an end date, and the Cancel and Apply buttons

Note: you can filter the data for the last 5 years. The range moves with today's date, so the oldest day you can pick is 5 years back.

When you select a flipbook, a Download button appears next to the date range. Download saves one .zip file with the CSV files for that flipbook and date range.

Overview

The Overview tab shows one summary card per report. The first card, Overview, shows Views, Impressions, Clicks, Avg. time spent and Downloads, with a daily chart. Below it, Location lists the countries, and each row opens to its states or regions and cities, and Sources shows Devices and Channels. Click the arrow next to a card title to open that report. Every tab reads the selected date range and flipbook filter.

Overview tab in Flipsnack Analytics with the tab row, the date range, the Flipbooks filter and the Overview card showing Views, Impressions, Clicks, Avg. time spent and Downloads

Performance

Performance combines a metrics panel with a timeline chart. The metrics are:

  • Views: every time someone interacts with a flipbook or stays more than 5 seconds.
  • Impressions: every time a flipbook loads through its link or embed.
  • Clicks: total clicks on interactive elements.
  • Avg. time spent: the average time readers spend in your flipbooks. Flipsnack stops counting after 30 minutes if the flipbook stays open, for a more accurate figure.
  • Downloads: how many times readers downloaded the flipbooks as PDF, when downloads are enabled.

Below the chart, Flipbooks overview lists every flipbook with its views, impressions, clicks, average time and downloads, sorted by views. For a single flipbook, Page breakdown lists views, clicks and average time for each page. Click the download icon to save a .zip file of CSV files ( Pro plan or higher).

Performance tab for one flipbook in Flipsnack Analytics with the Overview card, a daily chart and the Page breakdown table

Insights

Insights uses AI to summarize reader engagement for a flipbook, so you do not have to read the numbers yourself.

  • Select the date range.
  • Click Get insights in the flipbook's row. Each request uses 5 AI credits.

Insights tab in Flipsnack Analytics with the Get insights button and the line Use 5 of 980 credits

A report includes:

  • Summary: a narrative of impressions, views, clicks, time spent and downloads.
  • Interpretation: what the numbers mean.
  • Recommendations: suggestions to raise impressions, views or interaction.

You can regenerate a report. Each report belongs to one flipbook and one date range.

Heatmap

A heatmap does not show exact click positions. It highlights clicks on interactive elements only, such as buttons, links and videos, so you see which elements attract attention.

Click Heatmap in a flipbook's row to open its heatmap. Use the arrows to move between pages.

  • Visual mode: color gradients over the flipbook pages. Warm colors (red, orange, yellow) mark elements with many clicks, cool colors (blue, green) mark elements with few. Use the Show clicks checkbox to show or hide the overlay.

Heatmap tab in Flipsnack Analytics showing a flipbook page with the Show clicks checkbox

  • Data mode: below the page, a breakdown of the interactive elements in the flipbook, with the number of Elements and Total clicks and how readers used each element.

Heatmap tab in Flipsnack Analytics with the Show clicks checkbox, the color scale and Data mode showing Elements and Total clicks

The colors compare each element's clicks across the whole flipbook, not only the page on screen. A red element got the most clicks overall and a blue one the fewest.

Location

Location shows where readers are, by country, state or region, and city. The list shows each country with its views and percentage. Click the arrow on a country row to see its states or regions and cities. Use the interactive map and location lists to compare views and percentage share, plan content by region and show reach in specific markets.

Location tab in Flipsnack Analytics with a world map and the List of countries with views and percentage

Sources

Sources shows how readers reach your flipbooks, in two reports:

  • Devices: views by desktop, tablet and mobile, with totals and percentages.
  • Channels: views from a direct Flipsnack link and from an embed on another website.

Sources tab in Flipsnack Analytics with Devices and Channels charts and tables

Shop

If a flipbook has Shopping lists , select it in the Flipbooks filter and open the Shop tab. Without products in the flipbook, they show Not enough data .

Orders

Orders tracks purchases made through the flipbook.

  • Revenue and orders overview: total revenue and number of orders in the date range, with a timeline chart.
  • Orders details table: each order's ID, the buyer's email, date and time, value in its currency, checkout method (Slack, email, WhatsApp) and actions (view, download, delete).
  • Management: delete test or duplicate orders, or download an order's details.
  • Export: export orders one by one, or the full list in one CSV file.
Products

Products shows how each product performs.

  • Product details table: product name and SKU, how many times it was added to the list, how many times it was ordered, and its total revenue.
  • Sorting: sort by orders or total revenue to find the products that sell most.
  • Export: download the full product list.

Note: each product needs a unique SKU. Without one, Flipsnack cannot identify the product, and the order of most viewed or ordered items may be wrong.

Responses

If a flipbook has lead capture forms, quizzes, questions or contact forms, the Responses reports collect the answers. Use them to measure engagement and export data for follow-up or your CRM.

Lead capture
  • Leads overview: the number of leads captured from each flipbook.
  • Leads details: every captured lead with the contact information from the form.
Quiz

Pick the quiz under Form name . The report shows Quiz opens , Quiz submissions , Completion rate and Avg. compl. time , with a chart over the date range, and lists each question with its number of correct answers.

Responses tab in Flipsnack Analytics with the Lead capture, Quiz, Question and Contact form sections

Question
  • Responses received: the number of answers to a question.
  • View responses: the answers given in a flipbook.
Contact form

Pick the form under Form name . The report shows Form submissions over the date range. Open the submissions to read names, emails and messages.

Google Analytics

You can also integrate Google Analytics on your profile or with specific flipbooks.

The numbers in Google Analytics and in Flipsnack Analytics can differ, because the two systems count independently. A view means something slightly different in each, and your Google Analytics filters can remove data from its reports. A large gap between Flipsnack views and Google Analytics impressions is unusual. Check first that both tools use the same date range.

Most reports can also be downloaded .

Troubleshooting

  • I cannot find the data of one flipbook: select the flipbook in the Flipbooks filter on the Overview tab . Page-level numbers are in Performance > Page breakdown, and engagement data is under Heatmap , in Data mode .
  • A report says Not enough data: the flipbook has no products, forms or quizzes yet. Add them to the flipbook to start collecting data.
  • Products appear in the wrong order or are not recognized: give every product a unique SKU.
  • Heatmap is missing: heatmaps are on the Enterprise plan. Data mode is available from the Pro plan. Contact sales to enable heatmaps.
  • Numbers differ from Google Analytics: compare the same date range in both tools. See Google Analytics .

Additional tips / FAQs

  • Which timezone do the reports use? UTC.
  • How far back can I filter? Up to 5 years. Data before 2020 is not available yet.
  • How much does an AI insight cost? 5 AI credits per request.
  • Can I export the data? Yes. Download flipbook overviews and page-level data as a .zip file of CSV files from the Pro plan, and export orders and products from the Shop reports.
  • I cannot find the Stats button. It was replaced by View detailed analytics on the flipbook page. Page-level and engagement data are under Heatmap, in Data mode.

Next steps

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