So you like Flipsnack's statistics but you want more granulated results. No worries, you can add Google Analytics tracking to all your flipbooks, to see visitors data and traffic stats in Google Analytics.
First, you must have a Google Analytics account.
Log in to your Analytics account, and go to Admin. Select the account and the property you want to integrate your flipbook with.
This next section is about the UA tracking ID and the standard Google Analytics. If you are using the new Google Analytics 4 tracking, skip to the next section.
Google Analytics - Universal Analytics version
For this integration, you'll need the UA tracking ID. You can easily find it by
going to Admin -> Tracking Info -> Tracking Code.
Once you have located your Tracking ID, in Flipsnack, go to My flipbooks, locate the flipbook you want to integrate GA with click on the three dots and select Analytics.
Important: The Tracking ID must be copied with the UA- parameter included.
Integration with Google Analytics 4
If you're using the GA4 you'll see that it does not provide a UA tracking ID. Instead, you'll work with a measurement ID.
But how do you find it?
1. Just below your GA4 property in the admin side of Analytics you'll find the Setup assistant option. Click on it.
2. Next, click on the arrow next to Tag installation.
3. Click Add stream and select Web.
4. Now enter your flipsnack profile URL and a stream name (something like Flipsnack catalogs or Flipbooks would be good because it's specific and you'll always know what the data stream is by simply reading the name. Click Create Stream.
5. Now you just have to copy the measurement ID, which starts with G- and is followed by a string of letters and numbers. Use this ID for all your flipbooks, or for your profile.
If you have already set up a measurement ID for your flipbooks, then go the main admin page click on Data streams and them on your Flipbooks/ Flipsnack catalogs data stream. It will automatically take you to the same page, described above, and you can copy the measurement ID from there.
How to add the tracking ID for flipbooks
On the main dashboard, click on the 3 dots in order to expand a menu with more options. Select Analytics.
It will open a popin where you can enter your Tracking ID / Measurement ID and click on Add to flipbook.
That's how easy you can integrate your Tracking ID / GA4 measurement ID in Flipsnack in order to track visitor behaviour and demographics.
If you're using Universal Analytics and you haven't upgraded to the GA4 yet, you might want to import our Analytics Dashboard to get a pre-configured set of charts and graphs regarding your flipbooks. Or you can set up a separate view in Analytics specifically for flipbooks.
We've just recently made the integration with GA4 possible, so we're still in the process of updating articles and adding more info for those of you who are using GA4.
For example, this next section looks different in GA4, even though it is essentially the same functionality:
Viewing flipbook events in Google Analytics:
Here's where and how you can find GA results:
Open your Google Analytics account and select the property where you track your flipbook;
You’ll find general information in Behavior -> Site Content -> Landing page;
Just enter your flipbook’s hash ID in the search box and hit enter.
Important: it usually takes about 24 hours from the moment you integrated GA in your flipbook for results to be displayed in Google Analytics.
You can also see flipbook events in Behavior - Events - Top Events.
Again, enter the hash ID in the search box, then click your event category hash ID (6):
Click to read - shows how many times readers entered fullscreen;
Close - shows how many times readers exited full screen;
Next - shows how many times readers clicked next to view pages;
Previous - shows how many times readers clicked previous to view pages;
Download - shows how many readers clicked the download button;
Zoom - shows how many times readers zoomed in and out;
Share - shows how many times readers shared your flipbook on social networks.
Important: embedded flipbooks with the same tracking code as their hosting web page will be counted twice (one count for both the flipbook and the website for each visit will appear in your Google Analytics metrics under two different URLs).
If you need a more advanced integration, you should read about Google Analytics for profiles, included in our Enterprise plan.