Google Tag Manager integration in Flipsnack

Learn how to use Google Tag Manager on your profile

Google Tag Manager is a tool that makes it possible for marketers and developers to manage and deploy tags (also called tracking pixels) on websites without having to modify the code of the page. 

Note: Google Tag Manager integration is available with the Enterprise plan.

By using Google Tag Manager, you can easily gather valuable data about user actions on your publications. This tool allows you to collect information without the need to modify any code on your page. With Google Tag Manager, you can track conversions and collect additional data about your visitors. It's a great way to enhance your catalog marketing strategy on Flipsnack.

How to set up the GTM integration

  1. First, we recommend adding a new "container" in GTM for Flipsnack tags. It's better to keep tags organized in your GTM account to avoid any future confusion regarding which tags are used on your site and which are used on Flipsnack. Name the new container "Flipsnack". 

  2. Each GTM container has a unique ID. So if you've just created a new container for Flipsnack, it will need its own unique ID.
    You'll recognize it easily because it contains the letters GTM and a string of letters and numbers: GTM-XXXXXXX
    This ID is displayed in your GTM account right next to Workspace Changes and the Preview and Submit buttons on the top right.
    You will need to copy the entire ID (GTM letters included).

  3. Now, log in to your Flipsnack account. You'll have to navigate to Branding -> Settings -> Google Tag Manager and paste the GTM ID in the Google Tag Manager field. You can also include a cookie policy link and enable or disable it. Once done, click on Save changes. 

After the integration, you must decide what tags you want to add to your Flipsnack profile and flipbooks.

Ideas for GTM integration

Here are a few ways you could use Google Tag Manager for your Flipsnack profile:

If you are interested in other integrations, you can also read about our Google Analytics integration

For any questions or suggestions, please contact us via live chat.