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How to integrate Google Tag Manager (GTM) with Flipsnack

Track engagement and conversions across your public profile and flipbooks

Overview

Google Tag Manager is a tool that allows marketers and developers to manage and deploy tags (segments of code provided by analytics, marketing, and support vendors) on websites without modifying the page's code. By integrating Google Tag Manager in Flipsnack, you can collect valuable data about user interactions, track conversions, and optimize your marketing strategy.

💡 Benefits of integrating Google Tag Manager with Flipsnack
  • Track user engagement without code modifications
  • Gather valuable conversion data
  • Enhance marketing strategies
  • Deploy tracking solutions efficiently
  • Monitor publication performance

Access: Mid-market and Enterprise accounts

Requirements

Create a new GTM container for Flipsnack

To keep your tags organized and avoid confusion between site and Flipsnack tags, create a separate Google Tag Manager container:

Google Tag Manager Add a New Account page with Account Name, Container name, the Web target platform and Create highlighted

  • Log in to Google Tag Manager. If you don't already have an account, create a new one.
  • Click Admin > Create Container.
  • Name the new container for easy identification.
  • Select Web as the container type and click Create.
  • Locate your GTM Container ID (formatted as GTM-XXXXXXX).
  • Copy the GTM Container ID from the Workspace Changes section.
Google Tag Manager workspace with the GTM container ID highlighted beside Workspace Changes

Add the GTM container ID to your Flipsnack profile

Now, log in to your Flipsnack account and complete the integration:

Branding, Brand Profile, Settings in Flipsnack with the Branding rail item, the Google TAG manager field and Save changes highlighted

  • Navigate to Branding > Brand Profile >Settings and look for Google Tag Manager.
  • Paste the GTM Container ID into the Google Tag Manager field.
  • Click Save Changes.

Tip: To integrate Google Tag Manager with your flipbooks, you need to do so in the Customize page and add the Google Tag Manager ID there.

Here is a help center article that will guide you through the process.

Add the GTM container ID to an individual flipbook

The Content page with Edit, Customize and Share beside a flipbook, and Customize highlighted

  • Go to Content and find the flipbook you want to track.
  • Click Customize to open the flipbook settings.
  • Click Add-ons, then Google Tag Manager, and turn on Use Google Tag Manager tracking.
  • Paste the GTM Container ID in the Google Tag Manager ID field that appears (placeholder: e.g. GTM-ABC1234). Flipsnack saves the ID at once. A green check shows that it is saved.

Customize, Add-ons, Google Tag Manager panel with the Use Google Tag Manager tracking switch highlighted

Verify the Google Tag Manager integration

To confirm that Google Tag Manager is correctly installed on your profile:

  • Open Google Tag Manager.
  • Click Preview in the top right corner.
  • Paste the profile link into the preview dialog box and click Connect.
  • If the setup is correct, a new window will open with your flipbook, and the Tag Assistant box should appear in the bottom right corner, showing that GTM is connected.

Tag Assistant connected to a Flipsnack profile with Google tag found highlighted

Next steps

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