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      How to integrate Google Tag Manager (GTM) with Flipsnack

      Track user engagement, conversions, and more with Google Tag Manager for your Flipsnack profile and flipbooks.

      Table of Contents

      Overview

      Google Tag Manager is a tool that allows marketers and developers to manage and deploy tags (segments of code provided by analytics, marketing, and support vendors) on websites without modifying the page's code. By integrating Google Tag Manager in Flipsnack, you can easily collect valuable data about user interactions, track conversions, and optimize your marketing strategy.

      Key benefits:

      • Track user engagement without code modifications
      • Gather valuable conversion data
      • Enhance marketing strategies
      • Deploy tracking solutions efficiently
      • Monitor publication performance

      Requirements:

      • Plan: Enterprise
      • Access: Mid-market and Enterprise accounts
      • Admin access to your Google Tag Manager

      Create a new GTM container for Flipsnack

      To keep your tags organized and avoid confusion between site and Flipsnack tags, create a separate Google Tag Manager container:

      1. Log in to Google Tag Manager. If you don't already have an account, create a new one.
      2. Click Admin > Create Container.
      3. Name the new container for easy identification.
      4. Select Web as the container type and click Create.
      5. Locate your GTM Container ID (formatted as GTM-XXXXXXX).
      6. Copy the GTM Container ID from the Workspace Changes section.

      Add the GTM container ID to your Flipsnack profile

      Now, log in to your Flipsnack account and complete the integration:

      1. Navigate to Branding > Settings and look for Google Tag Manager.
      2. Paste the GTM Container ID into the Google Tag Manager field.
      3. Click Save Changes.

      Tip: To integrate Google Tag Manager with your flipbooks, you need to do so in the Customize page and add the Google Tag Manager ID there.

      Here is a help center article that will guide you through the process.

      Add the GTM container ID to an individual flipbook

      my flipbooks

      1. Go to My Flipbooks and find the flipbook you want to track.

      2. Click Customize to open the flipbook settings.

      3. Locate the Google Tag Manager tab (beneath the Google Analytics tab).

      4. Paste the GTM Container ID in the Google Tag Manager field.

      5. Click Share to apply the changes.

      Google tag manager in flipbook

       

      Verify the Google Tag Manager integration

      To confirm that Google Tag Manager is correctly installed on your profile:

      1. Open Google Tag Manager.

      2. Click Preview in the top right corner.

      3. Paste the profile link into the preview dialog box and click Connect.

      4. If the setup is correct, a new window will open with your flipbook, and the Tag Assistant box should appear in the bottom right corner, showing that GTM is connected.

      Next steps

      Ideas for GTM integration in Flipsnack

      Once GTM is set up, you can deploy various tracking solutions to enhance your marketing and analytics efforts. Here are a few ideas:

      Once your GTM integration is live, explore other integrations:

      Need expert support?

      Our team is here to help. Connect with our team experts or message us via the in-app chat for a personalized demo.