Learn how to install the Google Tag Manager code in the flipbook player
Table of Contents
Overview
For an introduction to Google Tag Manager and installation steps, refer to our Google Tag Manager integration guide. That article covers how to create a GTM account and integrate it with your Flipsnack profile. In this guide, we will walk through adding GTM to an individual flipbook.
Note: One of our account managers must manually activate this feature. Since you can deploy code through the GTM integration, we want to ensure it's not used maliciously, so we will always ask you questions about the purpose and usage before we activate it.
Key benefits:
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Track user engagement without code modifications
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Gather valuable conversion data
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Enhance marketing strategies
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Deploy tracking solutions efficiently
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Monitor publication performance
Requirements:
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Plan: Enterprise
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Access: Mid-market and Enterprise accounts
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Admin access to your Google Tag Manager
Add the GTM container ID to an individual flipbook
Now, log in to your Flipsnack account and follow these steps to add GTM to a specific flipbook:
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Go to My Flipbooks and find the flipbook you want to track.
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Click Customize to open the flipbook settings.
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Locate the Google Tag Manager tab (beneath the Google Analytics tab).
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Paste the GTM Container ID in the Google Tag Manager field.
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Click Share to apply the changes.
Verify the GTM integration
To confirm that GTM is correctly installed on your flipbook:
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Copy the flipbook link.
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Open Google Tag Manager and click Preview in the top right corner.
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Paste the flipbook link into the preview dialog box and click Connect.
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If the setup is correct, a new window will open with your flipbook.
Next steps
Ideas for GTM integration in Flipsnack
Once GTM is set up, you can deploy various tracking solutions to enhance your marketing and analytics efforts. Here are a few ideas:
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Facebook Pixels: Track user engagement and retarget audiences on Facebook and Instagram.
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AdWords Remarketing Code: Re-engage users who visited your flipbooks by displaying ads across the Google Display Network.
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Hotjar Tracking: Use heatmaps, polls, and surveys to understand how users interact with your content.
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CrazyEgg Heatmap Tracking: Visualize user behavior and optimize content placement.
Once your GTM integration is live, explore other Google integrations:
Need expert support?
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