How to set up Facebook Pixel tracking

Install the Facebook Pixel on Flipsnack through Google Tag Manager

Overview
Getting Started
Setting Up the Facebook Pixel in Google Tag Manager
Publishing and Verifying the Facebook Pixel
Next Steps

Overview

The Facebook Pixel is a powerful analytics tool that helps you measure and optimize the performance of your Facebook advertising campaigns. By installing the Facebook Pixel on your Flipsnack profile and flipbooks, you can:

Track user interactions and measure ad performance.
Create custom audiences based on visitors to your profile and publications.
Retarget readers who are engaged with your content.
Generate lookalike audiences to expand your ad reach.

Requirements

Plan: Enterprise (Google Tag Manager integration required).
Facebook Business Manager account with access to Events Manager.
Google Tag Manager (GTM) is installed in Flipsnack.
Facebook Pixel ID from your Business Manager.

Getting Started

Before installing the Facebook Pixel, you need to make sure that Google Tag Manager (GTM) is set up in your Flipsnack account. If you haven’t done so, follow our Google Tag Manager integration guide in Flipsnack. To learn more about setting up and installing the Meta Pixel, visit the official Meta guide.

Setting Up the Facebook Pixel and adding it to Google Tag Manager

The following steps outline how to integrate Facebook Pixel with Flipsnack using GTM.

Create and get your Facebook Pixel code

1. Log in to Facebook Business Manager and navigate to Events Manager.

2. Click Connect Data Source > Web > Meta Pixel.

Add Facebook Pixel

3. Select Set up manually.

4. Click Copy Code to copy the entire Pixel base code.

5. Optionally you can activate advanced matching for better targeting.

If you already have a Facebook Pixel, go to Events Manager > Pixel Details > Set Up > Install Pixel and copy the code.

Add the Facebook Pixel Code to Google Tag Manager

1. Log in to Google Tag Manager and navigate to the container for your Flipsnack profile.

2. Click Add a new tag and name it.

3. Click Tag Configuration > Custom HTML Tag.

4. Paste the Facebook Pixel base code copied from Facebook Business Manager.

5. Click the Advanced settings dropdown and select Once per page under Tag firing options.

6. Set the trigger to All Pages to track visits across your Flipsnack profile and flipbooks that have the tag present.

7. Click Create tag.

8. In the Tags menu, click New to create a new tag.

9. Click Tag Configuration > Custom HTML Tag.

10. Paste the Facebook Pixel code you copied from Business Manager.

11. Click Advanced Settings > Tag firing options > Once per page.

Create Action-Specific Tags for Conversions

Now that you have your base code installed, you can create specific event-based tags to track actions such as reading a flipbook or clicking a CTA:

In Google Tag Manager, click Add a new tag.
Name your tag according to the event you are tracking (e.g., "Flipbook Read Event").
Click Tag Configuration > Custom HTML Tag.
Paste the Facebook event snippet relevant to the action (e.g., Add to Cart, View Content).
Under Advanced Settings, select Once per event under Tag firing options.
Click Tag sequencing and make sure your code tag fires first before the event tag.
Set the appropriate trigger (e.g., trigger when a user lands on a specific flipbook page).
Click Create tag.

Publishing and Verifying the Facebook Pixel

Publish Your Facebook Pixel Tag

1. Click the Submit button in the upper-right corner of Google Tag Manager.

2. Add a Version Name and Description (e.g., "Facebook Pixel Setup").

3. Click Publish to activate the tag.

Verify That Facebook Pixel Is Working

Once you've added all your events, verify that your Pixel is tracking correctly:

1. Navigate to your Flipsnack profile or flipbook where the Pixel was added.

2. Open Facebook Events Manager and check the Pixel status—it should display as Active if working correctly.

3. Use the Meta Pixel Helper Chrome Extension to debug and verify the Pixel events fired on the page.

If your Pixel shows "No activity yet," review the tag settings in Google Tag Manager and recheck the firing triggers. Once the Pixel is successfully tracking, you can use it to optimize ad campaigns and maximize conversions across Meta platforms.