Read about advanced reports available through Google Analytics 4 and how to set them up.
You get a lot of information about how your Flipsnack catalogs are performing from our statistics reports. However, when integrating Google Analytics, you can access more granular data to explore.
Table of contents:
What data can you track through Google Analytics 4?
Google Analytics 4 (GA4) is the latest version of Google's web analytics tool that helps you measure and understand your flipbooks' performance. GA4 uses an event-based model to track your data, which means that any interaction that a user has with your content can be captured as an event. GA4 also offers more features, such as cross-platform tracking, predictive analytics, and enhanced privacy controls.
If you want to use GA4 for your Flipsnack catalogs, you will need to create a new property in Google Analytics and link it to your Flipsnack account. By integrating GA4 with your Flipsnack catalogs, you will be able to access a variety of reports that show you how users interact with your content and how well you achieve your business goals.
To access the reports, log in to your Google Analytics account and select the property that you created for your Flipsnack catalogs. Then navigate to the Reports section on the left sidebar and explore the different categories of reports available. You can also use filters, segments, dimensions, and metrics to customize your reports and get more insights into your data.
The Reports snapshot is the first thing you see when you open your GA4 reports tab. It gives you a quick overview of your key metrics, such as users, sessions, conversions, and retention. You can also see how your metrics change over time and compare them with different periods. The reports snapshot can be personalized according to your preferences by clicking on the Customize report on the top right side of the screen.
Realtime reports show you how many users are viewing your flipbooks right now, where they are located, what traffic sources they came from, and what events they are triggering. You can use this report to monitor the immediate impact of your marketing campaigns or content updates. With the exception of real-time reports, for all the other reports, it takes 24-48 hours for Google Analytics to process your data.
The Acquisition reports shows you how users find your flipbooks and what channels drive them to your content. You can see the number of users, sessions, and conversions for each traffic source, such as organic or paid search, social media, email, or direct.
If you are using the flipbooks in campaigns and track them by UTM parameters in the URLs, you can also see more details and see the users or traffic acquisition by source, medium, and campaigns based on the UTMs, helping you determine which distribution channel works the best for you.
The Engagement reports shows you how the users interact with your flipbooks and how engaged they are with your content. You can see metrics such as pages per session, average session duration, bounce rate, and engaged sessions. You can also see the name and the number of events triggered by users.
Here is a list of all the events that are tracked:
- Enter fullscreen - shows how many times readers entered fullscreen;
- Exit fullscreen - shows how many times readers exited full screen;
- Next - shows how many times readers clicked next to view pages;
- Previous - shows how many times readers clicked previous to view pages;
- Download - shows how many readers clicked the download button;
- Zoom - shows how many times readers zoomed in and out;
- Share with link - shows how many times readers clicked on the copy link button;
- Share with email - shows how many times readers clicked the Share with email button;
- Share with Facebook/LinkedIn/Pinterest/Twitter - shows how many times readers clicked on each individual social media sharing button. Each button will be triggered as a separate event;
- Download PDF - shows how many times a reader clicked the Download PDF option;
- Print PDF - shows how many times a reader clicked the Download PDF option;
- Pages overview - shows how many times readers have clicked the Pages overview button.
The default way this report displays your data is by “Page path and screen class,” and you have to select “Page title and screen class” in order to see the titles you have set for the flipbooks.
To see flipbook events, go to Engagement - Events. Here, by clicking on the + button, add another custom dimension named Page path and screen class. This way, you will see each event according to each flipbook URL.
If you have the purchase event set up on your website and use the same Google Analytics 4 property on your flipbooks, the Monetization report can show you how much revenue you generate from your flipbooks and how well you convert your users into customers. You can see metrics such as revenue, transactions, average order value, and conversion rate. You can also drill down into each event to see more details, such as items purchased or transaction ID.
After getting a lot of data, the Retention reports shows you how well you retain users over time and how loyal they are to your flipbooks. You can see metrics such as retention rate, churn rate, returning users, and new users. You can also see how different cohorts of users behave based on their first visit date or other criteria. You can also drill down into each cohort to see more details such as retention curve or user lifetime value.
The Demographics reports shows you more details about your users' characteristics and preferences, such as their age range, gender, interests, language, and location. You can see metrics such as users, sessions, revenue, and conversion rate for each demographic group.
Under Demographic details, you can see how different groups perform over time and compare them with each other. You also have the options to add different dimensions and also drill down into each group to see more details, such as events or conversions triggered.
The Tech reports shows you more details about your users' devices and technologies, such as their device category, operating system, browser, and screen resolution. You can see metrics such as users, sessions, revenue, and conversion rate for each tech group and also drill down into each group to see more details such as events triggered or user properties.
Interested in integrating Google Analytics for deeper insights? Check out our pricing plans.
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