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How to set individual trackable links for your publications

Measure performance by audience segment with links you create and control

Overview

An individual trackable link is a unique link to a published flipbook, public or unlisted. Create one for each audience, campaign or prospect, and Flipsnack shows how each link performs on its own. You can create as many links as your plan allows for the same flipbook and send each to a different recipient.

Key benefits of individual trackable links
  • Personalized sales tracking: see how each prospect engages and follow up sooner.
  • Real-time notifications: get an email when a link is first opened, so you can follow up in time.
  • Granular performance insights: compare audiences and refine sales and marketing strategy.
  • Scale for teams: give each sales representative their own link to the same content.

Watch how to create individual trackable links.

Requirements

Open the Trackable links page

  • Go to Content and click the flipbook.
  • Click Trackable links, next to the flipbook's link.
  • The Links for page of that flipbook opens, with the list under Manage trackable links.

A flipbook page in Flipsnack with the Trackable links button highlighted next to the flipbook link

Create and edit trackable links

  • Click Create trackable link.

The Links for page in Flipsnack with the Create trackable link button highlighted

  • Enter a Name, for example the customer or campaign. The name is how you recognize who opened the link.

The New trackable link window in Flipsnack with the Name field highlighted

  • Optional: set up notifications, as described below.
  • Click Create Link.
  • To make the link easier to recognize, click the Edit icon in the Actions column, change the text under Link and click Save.
  • Click Copy and send the link to your audience.

Important: if you change a trackable link after you sent it, send the updated link again. The old link leads to a 404 error.

You can create more links for the same flipbook at any time with Create trackable link. The list shows each link's Name, Created date, Link and Last viewed. Use Search by name to find a link, or sort by the creation date.

The Manage trackable links list in Flipsnack with the Copy button and the Edit, Analytics and Delete icons highlighted

Get notifications for your trackable links

Choose when Flipsnack emails you about a link. You can set this when you create the link or later with the Edit icon.

  • Under Link notifications, enter the email in Send notifications to email. It does not have to belong to a workspace member.
  • Check First open to get a notification when someone opens the link and starts interacting with it.
  • Check If not open by and choose a date to get a notification if the link stays unopened until then.
  • Click Save.

The Edit trackable link window in Flipsnack with the First open and If not open by options highlighted

When someone opens the link, the notification email reaches you within minutes. It names the link you created, so you know who opened it, and includes the statistics page for that link.

  • If the link is not opened within 30 days of sending, the notification becomes inactive. Set it again with the same steps.
  • When you change a link and keep either option checked, the notification resets: you are notified again at the next open. If you clear an option, you are not notified.
  • If you spot a mistake in your flipbook, correct it and resend the same link. Turn the notification on again to be told when it opens.

Delete trackable links

  • Click the Delete icon in the link's row, or check several links and delete them together.
  • Confirm in the Delete trackable link window.

The link stops working and its individual statistics are removed. Its views stay in the flipbook's overall direct link statistics.

The links work for several jobs.

Where it helps
  • Channel tracking: compare engagement from email, social media and paid campaigns.
  • Regional or industry distribution: send the same catalog to different segments and see where interest is highest.
  • Sales teams: give each representative a unique link so managers can follow their prospects.

Statistics for your trackable links

Click the Analytics icon in the link's row to see the statistics for that link.

The Manage trackable links list in Flipsnack with the Analytics icon highlighted in a link row

Troubleshooting

  • The link leads to a 404 error: the link was changed or deleted after you sent it. Copy the current link from the list and send it again.
  • Trackable links is missing or the flipbook cannot get a link: publish the flipbook first, as public or unlisted.
  • I am not notified when the link opens: check that First open is selected and the email is correct. A notification you set turns off after 30 days without an open.
  • I cannot create more links: the workspace has reached the limit of its plan: 50 on Pro, 200 on Business, 2000 on Enterprise.

Additional tips / FAQs

  • Can the same flipbook have several links? Yes, as many as your plan allows.
  • Do I lose the stats when I delete a link? You lose that link's individual statistics. Its views stay in the overall direct link statistics.
  • Do I need a workspace member's email for notifications? No. Any email address works.

Next steps

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