HubSpot integration troubleshooting
Contacts not in HubSpot, tracking not firing, forms not showing: what to check
Overview
Check these settings when the Flipsnack and HubSpot integration does not work as you expect. Each problem links to the article with the full setup.
Requirements
- Plan: Enterprise and up: contact sales
- HubSpot account: Sync works from HubSpot Free. Custom events need HubSpot Professional and up: go to HubSpot
What to do if lead form contacts do not appear in HubSpot
- Open the flipbook and go to Customize > Add-ons > Lead form. Turn on Use lead form, then turn on the HubSpot switch below Allow readers to skip.
- If Allow readers to skip is on, readers can close the form without sending it.

- Map the lead form field that collects the email address to the HubSpot Email property. HubSpot needs it to create a contact.
- Only Contact properties can be mapped.
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- In HubSpot, open Contacts and look for the test contact. Its Record Source is Integration and its Record source detail is Flipsnack.

Full setup: How to send lead form submissions to HubSpot.
What to do if HubSpot tracking does not fire
- After you install the tracking code, there may be a short delay before it is active. Enter the URL under Validate your tracking code in HubSpot.
- Make sure the Google Tag Manager container is installed on the domain you test, the tag trigger is All Pages, and the workspace was published, not only saved.
- If traffic shows under the wrong domain, check Additional site domains and the cross-domain linking settings in HubSpot Advanced Tracking.
- For one flipbook, check Customize > Add-ons > HubSpot tracking. If the panel asks you to connect your HubSpot account, connect HubSpot first.
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Full setup: How to track flipbook activity in HubSpot.
What to do if the reading progress event does not appear
- No event in HubSpot: make sure the flipbook is published and the domain is added to Advanced Tracking.
- Event with no contact: capture an email address before or during reading, for example with a lead form.
Full setup: Track flipbook reading progress with HubSpot custom events.
What to do if a HubSpot form does not show in the flipbook
- Make sure the HubSpot form code is copied in full and the form is published in HubSpot.
- For a HubSpot form pop-up, make sure the pop-up frame sits over a clickable element.
- Mandatory actions are not enforced in preview mode.
Full setup: How to embed HubSpot forms in a flipbook.
What to do if the HubSpot chat widget does not load
- Make sure the HubSpot tracking code is installed with Google Tag Manager, and check that the chatflow targeting includes your Flipsnack pages.
Full setup: How to add a HubSpot chat widget to a flipbook.
Next steps
Useful resources:
- How to connect HubSpot to Flipsnack
- HubSpot and Flipsnack: what the integration does
- How to send lead form submissions to HubSpot
- How to track flipbook activity in HubSpot
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