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How to send lead form submissions to HubSpot

Send new contact submissions from your publications straight into a CRM

Overview

Capture high-intent leads right where they engage most, inside your flipbooks. By integrating HubSpot with Flipsnack lead forms, you can collect contact info and send it directly to your CRM without extra tools or landing pages.

💡 Benefits of sending lead form data to HubSpot
  • Lead capture in context: Collect leads while they engage with your content
  • Automatic sync: Every form submission becomes a new HubSpot contact
  • Property mapping: Align form fields with your CRM structure

Perfect for marketing, sales, and operations teams using HubSpot, this integration helps you shorten the path from interest to action.

Common use-cases

  • Gated product content: Lock brochures or spec sheets behind a lead form
  • Event follow-ups: Use flipbooks as interactive takeaways from trade shows
  • Lead magnets: Offer valuable content in exchange for contact info
  • Outbound campaign tracking: Measure engagement from sales content

Requirements

  • Plan: Enterprise and up
    Integration: HubSpot account. Sync works from HubSpot Free. Custom events need HubSpot Professional and up: go to HubSpot

Step-by-step guide

Add a lead form to your flipbook

1. Open your flipbook and go to the Customize page

Customize, Add-ons, Lead form panel with the Use lead form switch highlighted (step 1)

2. Click Add-ons, then Lead form, in the left panel

3. Turn on Use lead form and configure the title, fields, and button text. Add a privacy policy link and enable GDPR consent if you need to.

4. Choose the exact page where the form should show up and add your fields.

Customize, Add-ons, Lead form panel with Use lead form turned on, the Email address field, and the form preview (step 4)

Connect your HubSpot account

1. In the same Lead form panel, turn on the HubSpot switch.

Lead form panel with the HubSpot switch highlighted, below Allow readers to skip (step 1)

2. HubSpot opens. Select your HubSpot account and click Choose Account.

HubSpot Choose an account page with one HubSpot account selected and the Choose Account button (step 2)

3. Select the I understand the risks of connecting an unverified app checkbox and click Connect app.

HubSpot Connecting Flipsnack to HubSpot page with the permissions list, the unverified app checkbox and Connect app highlighted (step 3)

4. After confirming, you'll be redirected back to Flipsnack.

Note: You can also connect HubSpot via Settings > Integrations > HubSpot

Map form fields to HubSpot properties

Lead form panel in the earlier design, with HubSpot turned on, 0 / 4 fields linked and the Map fields button highlighted

The Connect your form to HubSpot window in the earlier design, with lead form fields mapped to HubSpot contact properties and Save Changes highlighted

Note: Only Contact properties are supported.

Test your integration

1. Preview your flipbook, and fill out the form with a test email.

Lead form preview in Customize with a test email typed in Email address and the Submit button (step 1)

2. Submit the form and check HubSpot > Contacts.

HubSpot Contacts list with a new contact whose Record Source is Integration and Record source detail is Flipsnack (step 2)

3. New entries show Integration as the Record Source and Flipsnack as the Record source detail.

Additional tips / FAQs

  • Form placement: Place the form a few pages in to filter for higher intent
  • Field labels: Use descriptive field labels for better CRM filtering later

Next steps

Need expert support?

Our team is here to help. Connect with our team experts or message us via the live chat for personalized assistance.