How to integrate HubSpot with your Flipsnack account

Overview

Integrating HubSpot with your Flipsnack account allows you to track the performance of your digital catalogs, improve lead capture, and track page views and user interaction. This guide shows you how to connect HubSpot, turn on HubSpot tracking for a flipbook, and track your profile with the HubSpot tracking code.

Warning: After installing the HubSpot tracking code, there may be a short delay before it becomes visible and active on your profile and flipbooks. To verify the installation enter the flipbook URL under the Validate your tracking code section.

The HubSpot Validate your tracking code section with the Enter a URL field highlighted

💡 Benefits of integrating HubSpot with your account

Track user interactions and engagement in Flipsnack using HubSpot Analytics.
Enable HubSpot chat widgets for real-time customer engagement.
Add a HubSpot-powered cookie banner to meet compliance requirements.
Automate lead tracking and marketing workflows.

Key HubSpot Analytics metrics

Once integrated, HubSpot Analytics allows you to track and analyze various metrics to understand user behavior and improve engagement. Some key metrics include:

Sessions: Measure the number of visits to your Flipsnack catalogs.
Page Views: Track how many times a catalog page has been viewed.
New vs. Returning Visitors: Identify how many users are first-time viewers vs. repeat visitors.
Bounce Rate: See the percentage of visitors who leave without interacting further.
Traffic Sources: Understand where your visitors are coming from (organic search, social media, direct, etc.).
Time on Page: Measure how long users spend on each catalog.
Engagement Rate: Analyze how users interact with different elements of your flipbooks.
Conversion Tracking: Monitor form submissions and lead captures linked to your catalogs.

These insights help optimize your content, improve user engagement, and enhance marketing strategies.

With this integration, you can:

Track the performance of your catalogs through HubSpot Analytics.
Add chat widgets to your Flipsnack catalogs.
Add a HubSpot cookie banner inside your Flipsnack catalog links.

To track flipbooks on Flipsnack or on a custom domain, turn on HubSpot tracking in Customize > Add-ons > HubSpot tracking. You do not need Google Tag Manager. You need it only for your profile page and pages that are not a flipbook. To use the HubSpot app, connect your HubSpot account in Settings > Integrations > HubSpot > Connect.

Note: Google Tag Manager (GTM) is not required for flipbooks, on Flipsnack or on a custom domain. Use Customize > Add-ons > HubSpot tracking. Steps are in Turn on HubSpot tracking for one flipbook below.

Requirements

Plan: Enterprise and up: contact sales
HubSpot: Sync works from HubSpot Free. Custom events need HubSpot Professional and up: go to HubSpot

Use cases

Here are four ways to use HubSpot with Flipsnack. Each one links to the full steps.

See which flipbooks get read. Turn on HubSpot tracking for a flipbook, then read its visits and engagement in HubSpot Analytics. Steps are in Turn on HubSpot tracking for one flipbook below.
Capture leads and send them to your CRM. Add a HubSpot form to a page, inline or as a pop-up, or use a Flipsnack lead form. Readers stay in the flipbook, and the contact goes to HubSpot. See How to send lead form submissions to HubSpot.
Gate a document. Make a HubSpot form pop-up mandatory, so every reader must submit the form before they continue reading. This helps when you want to qualify leads for a brochure or a price list. See Using HubSpot with Flipsnack: integration features.
Follow how far readers go. Send reading progress to HubSpot as custom events and use them in your reports. This needs HubSpot Professional or higher. See Track flipbook reading progress with HubSpot custom events.

To place a flipbook on a HubSpot landing page, see Embedding flipbooks in the HubSpot landing page builder.

Connect HubSpot to Flipsnack

In Flipsnack, go to Settings > Integrations.
Find HubSpot and click Connect.

Choose your HubSpot account and approve the permissions in HubSpot. All steps: How to connect HubSpot to Flipsnack.

Turn on HubSpot tracking for one flipbook

Open the flipbook and go to Customize > Add-ons > HubSpot tracking.
Turn on Track your flipbook using HubSpot. Until HubSpot is connected, the panel shows Connect HubSpot account in order to paste the tracking code for this flipbook: connect your HubSpot account.

Get your HubSpot tracking code

In HubSpot, open Tracking & Analytics settings and click Copy in the Embed code section. Paste it in the HubSpot tracking panel above. If you also track your profile page or pages that are not a flipbook with Google Tag Manager, see the optional Google Tag Manager steps.

Add the tracking code in Flipsnack

Paste the tracking code in the HubSpot tracking panel under Customize > Add-ons > HubSpot tracking. Google Tag Manager is not needed.

Final configuration in HubSpot

In HubSpot, go to Tracking & Analytics > Advanced Tracking and add your Flipsnack custom domain under Additional site domains. Without a custom domain, add flipsnack.com and player.flipsnack.com. Once configured, HubSpot begins collecting visitor data from your flipbooks.

Additional tips / FAQs

Chat widgets and cookie banners: HubSpot chat widgets and cookie banners work without Google Tag Manager once HubSpot tracking is on.

Troubleshooting

What to do if tracking doesn’t appear right away: after installing the tracking code there may be a short delay before it becomes active on your profile and flipbooks. To verify, enter the URL under HubSpot’s Validate your tracking code section.

What to do if data never arrives: confirm HubSpot tracking is turned on in Customize > Add-ons > HubSpot tracking and that the tracking code is pasted correctly.

What to do if traffic shows under the wrong domain: revisit Advanced Tracking in HubSpot and check the Additional site domains entries and the cross-domain linking settings.

Frequently asked questions

Which domains should I add in HubSpot? Your Flipsnack custom domain. Without a custom domain, add flipsnack.com and player.flipsnack.com.

Next steps

Track flipbook reading progress with HubSpot custom events
How to integrate Google Tag Manager (GTM) with Flipsnack
Embedding Flipsnack flipbooks in HubSpot landing pages.
Adding a HubSpot chat widget to engage visitors directly on your catalogs.
Creating a HubSpot cookie banner to enhance compliance.

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