There are many ways that people can discover your publications. One of the most common ways is through a simple search engine search result. So with that in mind, this article is designed to help you better your ranking odds by implementing some simple SEO techniques.

SEO is a fairly simple concept to grasp. Based on the search engine’s algorithm, you can optimize your content online for a better search result ranking. 

Mostly speaking, this is used for ranking content like a blog article or a web page. In this case, something as simple as using a highly searched keyword can do the trick. It’s a little different for your publication, however. 

One important thing to note here is that Flipsnack does not use text extraction. Basically, Flipsnack does not show search engines your entire flipbook, only the title and description. So these keywords are very important.

So let’s start with what the common SEO terms translate to with your publications:

Set flipbooks to public

We definitely need to start with this point because if you don’t set your flipbooks to public, it really doesn’t matter what sort of SEO techniques you use. Setting it to Public allows Google to index it, and it means that Google (or whatever search engine you’re using) will identify it and then rank it.

So, start by setting all the flipbooks that you want to rank to Public!

Another important thing to note here is that if you share a link to a private flipbook, it will be indexed by Google, and it will rank. 

Keywords

Keywords are a very important part of SEO. The keyword that you pick will be what drives the search engines to find your flipbook, and ultimately the viewer. We should mention, however, that it’s not easy. SEO ranking is highly competitive. If you want to stand a chance, you should pick a keyword that is unique and very specific. This will require a lot of research, but it’s certainly worth it.

For example, trying to rank for a keyword as simple as “magazine” will prove to be very difficult, as there are a lot of other people out there trying to do the same. Instead, you should aim for a keyword more specific like, “Esquire January Edition”.

Important note: Although we used the example of Esquire magazine above, you definitely should use your own name.

Meta title

The meta title for your publication is the name of your flipbook. So be selective when you’re thinking of a catchy title.

The meta title will also show up in the URL, which is also a big ranking factor. All the more reason to use those keywords.

You’ll also want to keep the meta title between 50-60 characters. This will allow Google to display it in full.

Meta Description

Your meta description is the description you’ve used for your flipbook.

Both of these help tremendously when ranking your flipbook. Use the right keywords, and make sure that it’s between 140-150 characters. This will allow the whole description to show up before people click on it.

Text extraction

This process involves exposing all the text within your flipbook so that search engines can analyse it better. Flipsnack does not do text extraction. 

Adding links

Adding the right links to your flipbook can greatly help your ranking odds. Google, for example, uses a crawling algorithm that basically runs through links on a given page.

The more beneficial and accurate the link is to your content, the better the ranking odds. This will also help drive traffic to your site, depending on the links present in the flipbook.

Within your PDF, Flipsnack will also automatically detect PDF links, including hyperlinked ones.

Another good idea would be to link directly to your flipbook from other websites and blogs. This will help that crawling algorithm, and it’s another way to promote your hard work.

Sharing your flipbook

One of the best ways to promote your flipbook is with good old fashioned sharing. In fact, one of the most widely used marketing techniques used is sharing through social media. 

With Flipsnack, you can share your flipbooks not only through social media, you can embed them in websites, send them to specific people via email, promote them through our own platform, or even download them to print and distribute.

There are many ways you can share your flipbook. Find out more about all your sharing options by clicking here.

Custom domains

URLs play an important role in ranking as well. With a Flipsnack Enterprise plan, you can get your own custom URL.

That being said, we advise that you create a subdomain under your current website in order to host your publications. As you may already know, the ranking process for a new domain can take quite a while. If you create a subdomain under your already created, already ranked URL, then that process will be instant.

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