What is the difference between impressions and views in Flipsnack Analytics?

In Flipsnack Analytics, "impressions" refer to the number of times your flipbooks are accessed, either through an embed or a direct URL visit.

"Views" however, are counted when there is either an interaction with the flipbook (like clicking or page-flipping) or the reader spends more than 5 seconds on the page.

This distinction is important because views indicate a level of engagement with the publication, while impressions simply denote access or exposure. For a deeper understanding of these metrics, visit Flipsnack statistics.