HubSpot and Flipsnack: what the integration does

Overview

Flipsnack's HubSpot integration connects lead forms, pop-up or inline HubSpot forms, a chat widget, a cookie banner, and embedded HubSpot CTAs directly onto a flipbook's pages. Connect your HubSpot account in Settings > Integrations > HubSpot > Connect. To track your Flipsnack profile or custom domain, add the HubSpot tracking code with Google Tag Manager.

💡 Benefits of connecting HubSpot to Flipsnack

Lead capture: Collect and sync reader data directly to HubSpot CRM
Enhanced user interaction: Use live chat and pop-ups to engage visitors
Personalized experiences: Trigger content and actions based on audience behavior
Streamlined marketing workflows: Consolidate your tools and data in HubSpot

Flipsnack's integration with HubSpot turns your interactive flipbooks into marketing and engagement tools. Whether you're capturing leads, embedding forms, or adding live chat, HubSpot offers multiple touchpoints to help you better understand and connect with your audience.

To use the HubSpot app, connect your HubSpot account in Settings > Integrations > HubSpot > Connect. For your Flipsnack profile or custom domain, install the tracking code with Google Tag Manager.

This article summarizes all available integration capabilities so you can choose what works best for your strategy. Each feature includes a direct link to a dedicated step-by-step guide.

Requirements

Plan: Enterprise and up: contact sales
HubSpot account: Sync works from HubSpot Free. Custom events need HubSpot Professional and up: go to HubSpot

1. Connect Flipsnack lead forms to HubSpot

You can use Flipsnack’s built-in forms to collect information from your readers, like names and emails. When you connect these forms to HubSpot, the data goes straight to your contact list. This helps your company stay organized, reach out to potential customers faster, and track who is most interested in your content.

How to send lead form submissions to HubSpot

2. Use pop-up or inline HubSpot forms inside flipbooks

With HubSpot, you can add forms that pop up or sit right on the page of your flipbook. These forms let people send their contact details while reading. This helps your company collect leads in real time, start follow-up actions automatically, and understand which content works best.

How to embed HubSpot forms in a flipbook

3. Add a HubSpot chat widget to your flipbook

You can embed a HubSpot chat widget directly in your flipbook, giving readers a way to ask questions or get support without leaving the page. This is especially useful for engaging prospects at the moment of peak interest, such as when they're browsing a product catalog or a promotional publication.

How to add HubSpot chat to a flipbook

4. Display a HubSpot cookie banner in your flipbook

Adding a cookie banner lets you ask readers for permission to track how they use your flipbook. This helps your company follow privacy rules like GDPR and CCPA. It also makes your tracking data more accurate and reliable for reporting.

Learn how to set up a cookie banner with HubSpot

5. Embed a HubSpot CTA on any flipbook page

You can embed HubSpot CTAs (call-to-action buttons or banners) on any page of your flipbook. These CTAs can link to landing pages, signup forms, or promotional offers, helping you convert readers into leads and drive measurable action from your content.

Read how to embed HubSpot CTAs

6. Track flipbook activity in HubSpot

For your Flipsnack profile or custom domain, add the HubSpot tracking code with Google Tag Manager. For one flipbook, Customize > Add-ons > HubSpot tracking has the Track your flipbook using HubSpot switch. Until HubSpot is connected, the panel shows Connect HubSpot account in order to paste the tracking code for this flipbook. To see how far each contact reads, send reading progress to HubSpot as a custom event.

How to track flipbook activity in HubSpot
Track flipbook reading progress with HubSpot custom events

Additional tips / FAQs

Publishing requirement: All integrations require your flipbook to be published. Note that some features may also require the flipbook to be publicly accessible (not restricted to specific viewers).
Forms and chat widgets: HubSpot forms and chat widgets must be created in HubSpot first, then linked or embedded
Interaction tracking: You can track interactions in HubSpot using UTM parameters or event tracking

Common use-cases

Marketing campaigns: Use embedded forms and lead sync to track campaign performance
Customer onboarding: Add HubSpot chat and forms to guide users through product catalogs
Event promotion: Trigger pop-up lead forms for RSVP or registration
GDPR compliance: Add a custom HubSpot cookie consent banner to your catalogs

Troubleshooting

If something does not work as you expect, see HubSpot integration troubleshooting.

Next steps

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