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Using HubSpot with Flipsnack: All integration features explained

Learn how to use all HubSpot integration features in Flipsnack: lead forms, chat widgets, cookie banners, and embedded forms.

Table of contents

 

Overview

Flipsnack's integration with HubSpot empowers you to turn your interactive flipbooks into powerful marketing and engagement tools. Whether you're capturing leads, embedding forms, or adding live chat, HubSpot offers multiple touchpoints to help you better understand and connect with your audience.

This article summarizes all available integration capabilities so you can choose what works best for your strategy. Each feature includes a direct link to a dedicated step-by-step guide.

Key benefits

  • Seamless lead capture: Collect and sync reader data directly to HubSpot CRM
  • Enhanced user interaction: Use live chat and pop-ups to engage visitors
  • Personalized experiences: Trigger content and actions based on audience behavior
  • Streamlined marketing workflows: Consolidate your tools and data in HubSpot

Requirements

Plan: Some features are available for all plans others are for Enterprise only
HubSpot account: Required (any HubSpot plan that includes Forms, Chat, or Lists)

1. Connect Flipsnack lead forms to HubSpot

Use Flipsnack's native lead capture tool to collect viewer information and automatically sync those leads to your HubSpot account. This allows you to build or enrich contact profiles, trigger automations, and analyze engagement data, all from one platform. The integration is simple to activate and supports custom field mapping.

Read how to integrate lead forms with HubSpot

2. Use pop-up or inline HubSpot forms inside flipbooks

You can embed HubSpot forms in two ways: as pop-up forms that appear during navigation or as inline elements embedded on specific pages. These forms allow for real-time data capture and can be connected to HubSpot workflows, email campaigns, or lead scoring systems. Ideal for capturing interest at strategic points within your publication.

Learn how to enable HubSpot lead form pop-ups

3. Add a HubSpot chat widget to your flipbook

Enable live support or sales chat directly within your flipbook by adding your HubSpot chat widget. Readers can ask questions or request more information as they browse, without leaving the publication. You control chat visibility, availability hours, and conversation routing from within HubSpot.

How to add HubSpot chat to a flipbook

4. Display a HubSpot cookie banner in your flipbook

Flipsnack allows you to embed HubSpot's cookie consent banners, giving you full control over how you request and manage cookie permissions. This is especially important for GDPR, CCPA, and other data privacy regulations. The banner is fully customizable in HubSpot and integrates easily into your flipbook’s code.

Learn how to set up a cookie banner with HubSpot

5. Embed a HubSpot form on any flipbook page

You can directly embed a static HubSpot form onto any page of your flipbook using Flipsnack’s Interact menu. This is a great option for surveys, feedback, gated content access, or collecting newsletter signups. Readers can complete the form without leaving the page, improving conversion and engagement.

Read how to embed HubSpot forms


Additional tips / FAQs

  • All integrations require your flipbook to be published and publicly accessible
  • HubSpot forms and chat widgets must be created in HubSpot first, then linked or embedded
  • You can track interactions in HubSpot using UTM parameters or event tracking

Common use-cases

  • Marketing campaigns: Use embedded forms and lead sync to track campaign performance
  • Customer onboarding: Add HubSpot chat and forms to guide users through product catalogs
  • Event promotion: Trigger pop-up lead forms for RSVP or registration
  • GDPR compliance: Add a custom HubSpot cookie consent banner to your catalogs

Troubleshooting

  • Form not displaying? Make sure the embed code is correct and the form is published in HubSpot
  • Chat not loading? Verify your chat widget settings allow for embedding on external domains
  • Lead sync issues? Ensure API permissions are correctly configured in your Flipsnack-HubSpot connection

Next steps

Useful resources

Want to explore each feature in more detail? Check out these how-to articles:

Need expert support?

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