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How to connect Flipsnack to Zapier

Automate Flipsnack events with your favorite apps using Zapier

Table of contents

Overview

The Flipsnack–Zapier integration lets you automatically send data from your flipbooks to other apps, such as CRMs, spreadsheets, and email tools.

Zapier listens for Flipsnack events, called triggers. When a reader interacts with a flipbook element, such as submitting a form or completing a quiz, the data is sent automatically to the app you choose.

This article explains how the integration works and guides you through the complete setup process.

Mapping Flipsnack fields to an action app

Common use cases

Connecting Flipsnack to Zapier helps you act on reader interactions automatically, without exporting data manually.

  • Collect and follow up on leads faster: Send lead and contact form submissions directly to your CRM so your sales or marketing team can respond immediately.

  • Keep all responses in one place: Store form submissions, quiz answers, and orders in tools like Google Sheets for reporting and analysis.

  • Get notified instantly: Receive email or chat notifications when readers submit forms, complete quizzes, or place orders.

  • Support sales workflows automatically: Create deals, tasks, or pipeline entries when readers interact with lead forms or shopping lists.

  • Track performance effortlessly: Monitor reader engagement and trackable link activity in real time.

Requirements

Plan: Available for Enterprise plan users only
Zapier account: An active Zapier account is required
Permissions: Workspace admin or editor access
Flipbook setup: A published flipbook with at least one interactive element (form, quiz, question, shopping list, or trackable link)

How the Flipsnack–Zapier integration works

The integration has two main parts:

  1. Connecting Flipsnack to Zapier using your workspace API key

  2. Configuring a Zap, where you:

    • Choose a Flipsnack trigger

    • Select a flipbook and its interactive element

    • Map the available data to another application

Each Zap starts with a trigger and continues with one or more actions.

Step 1: Connect Flipsnack to Zapier using the API key

This step authorizes Zapier to access your Flipsnack workspace.

Step 1 Connect Flipsnack to Zapier using the API key

From the Flipsnack side

  1. Log in to your Flipsnack account and go to the Dashboard.

  2. Navigate to Settings.

  3. Click Integrations.

  4. Find Zapier in the list and click Set up.

  5. The API key and Secret API key for your workspace will appear.

  6. Copy the API key.

Step 1 Connect Flipsnack to Zapier using the API key - Flipsnack

From the Zapier side

You connect Flipsnack to Zapier by authorizing the Flipsnack app inside Zapier. This is a single connection, but it requires setup in both apps.

Create a Zap and select a Flipsnack trigger

  1. Go to Zapier connections.

  2. Click Add connection.

  3. Search for Flipsnack and select it.

    • Note: You can also reach this step when creating a new Zap and choosing Flipsnack as the trigger app.

  4. A connection window will open asking for your API key.

  5. Paste the API key copied from the Flipsnack Integrations tab.

  6. Click Continue.

Paste the API key copied from the Flipsnack Integrations tab.

Once this step is completed, your Flipsnack workspace is connected to Zapier and can be used as a trigger in any Zap.

Step 2: Prepare your flipbook and interactive element

Zapier triggers work only with published flipbooks that contain interactive elements.

  1. Create a flipbook by uploading a PDF or designing one from scratch.

  2. Add at least one interactive element, such as:

    • Lead form or contact form

    • Quiz or question

    • Shopping list

    • Trackable link

  3. Publish the flipbook.

This flipbook will be selected later when configuring the Zap trigger.

Published flipbook with interactive element enabled

Step 3: Create a Zap and select a Flipsnack trigger

  1. In Zapier, click Create Zap.

  2. In the Trigger step, select Flipsnack.

  3. Open the Event dropdown.

  4. Choose the trigger that matches the interaction you want to track.

  5. Click Continue.

Open the Event dropdown.
Select the flipbook and trigger element

After choosing the trigger, define exactly what Zapier should listen for.

  1. In the Trigger configuration, select the flipbook that contains your interactive element.

    • Use the search field or scroll through the list.

    • If needed, scroll down and click Load more to display additional flipbooks.

  2. Select the specific form, quiz, question, shopping list, or trackable link.

  3. Click Continue.

  4. In the Test step, click Test trigger to confirm the setup.

Selecting flipbook and trigger element in Zapier

Step 4: Send Flipsnack data to another app

Send Flipsnack data to another app

Now decide where the Flipsnack data should be sent.

  1. In the Action step, choose a destination app, such as Google Sheets, HubSpot, Salesforce, or Gmail.

  2. Select the action event (for example, creating a spreadsheet row or adding a contact).

  3. Connect your account for the selected app.

  4. Map the Flipsnack trigger fields to the corresponding fields in the destination app.

  5. Test the action to make sure everything works correctly.

  6. Click Publish to activate the Zap.

Mapping Flipsnack fields to an action app

Information in Google Sheets

Available Flipsnack triggers and data

The following triggers are available when connecting Flipsnack to Zapier.

Trigger name When it fires Fields available in Zapier Field behavior
New Contact Form Data A contact form is submitted id, Email address, Full name, GDPR, submission time, flipbook name, custom fields Custom fields are sent using the exact labels defined in the contact form
New Lead Form Data A lead form is submitted id, Email address, First name, Last name, Phone number, Website, Message, GDPR, submission time, flipbook name Lead form fields appear exactly as they are labeled in the form
New Question Data A question is answered id, email, answer, submission time, flipbook name, question field The question itself appears as a field named after the question text
New Quiz Data A quiz is completed id, email, total score, max possible score, submitted time, form completion time, flipbook name, question fields Each quiz question is sent as a separate field named after the question text
New Shopping List Order An order is placed ID, OrderNumber, OrderDate, Email address, TotalValue, OrderItems.Title, OrderItems.Code, OrderItems.VariantCode, OrderItems.Price, OrderItems.Quantity, OrderItems.ItemTotal Order-level fields appear once. Fields under OrderItems repeat for each product in the order
New Trackable Link Statistics Link engagement updates id, tracking_name, views, impressions, time_spent, downloads, flipbook name Statistics update as reader interactions change

Notes: Field names for forms, questions, quizzes, and products are dynamic and reflect how those elements are named in Flipsnack. Order-related triggers include both order-level fields and repeating item-level fields inside OrderItems.

Troubleshooting

I can’t see my flipbook in Zapier
Make sure the flipbook is published and contains the interactive element required by the selected trigger.

The trigger test returns no data
Submit a new form or complete an interaction in the flipbook, then test again.

Data is missing or mapped incorrectly
Review the field mapping in the action step and ensure the destination app fields match the Flipsnack trigger fields.

Next steps

Useful resources

Learn how to expand your automation workflows:

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