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      How to integrate HubSpot with Flipsnack lead forms

      Learn how to integrate HubSpot with Flipsnack lead forms to sync new leads into your CRM. Step-by-step setup guide for Enterprise users.

      Table of contents

      Overview

      Capture high-intent leads right where they engage most, inside your flipbooks. By integrating HubSpot with Flipsnack lead forms, you can seamlessly collect contact info and send it directly to your CRM without extra tools or landing pages.

      Perfect for marketing, sales, and operations teams using HubSpot, this integration helps you shorten the path from interest to action.

      Common use-cases

      • Gated product content: Lock brochures or spec sheets behind a lead form

      • Event follow-ups: Use flipbooks as interactive takeaways from trade shows

      • Lead magnets: Offer valuable content in exchange for contact info

      • Outbound campaign tracking: Measure engagement from sales content

      Key benefits

      • Lead capture in context: Collect leads while they engage with your content

      • Automatic sync: Every form submission becomes a new HubSpot contact

      • Property mapping: Align form fields with your CRM structure

      • Better attribution: Use "Flipsnack integration" as a reliable workflow trigger

      Requirements

      Plan: Available for Enterprise plan
      Integration: Hubspot account

       

      Warning: Existing contacts in HubSpot won't be updated at this time. We are working on changing this in the near future. 

      Step-by-step guide

      Add a lead form to your flipbook

      1. Open your flipbook and go to the Customize page

      Customize flipbook


      2. Scroll to the Lead form section in the left panel

      3. Enable the form and configure the title, fields, and button text. Add a privacy policy link and enable GDPR consent if you need to.

      4. Choose the exact page where the form should show up and add your fields.

      Configure lead form

      Connect your HubSpot account

      1. In the same Lead form panel, click on the HubSpot switch.

      Connect Hubspot in Flipsnack

      2. You'll be taken to HubSpot to choose your account and approve permissions.

      Screenshot 2025-11-17 at 11-55-12-mh (1)


      3. After confirming, you'll be redirected back to Flipsnack.

      Screenshot 2025-11-17 at 11-55-12-mh

      Note: You can also connect Hubspot via Settings > Integrations > HubSpot

      Map form fields to HubSpot properties

      1. In the mapping panel, match Flipsnack form fields to HubSpot Contact properties.

      Map the form fields to Hubspot


      2. Use the search bar to find your fields.

      3. Click Save changes.

      Select the fields

       

      Note: As of now only Contact Properties are supported.

      Test your integration

      1. Preview your flipbook, and fill out the form with a test email.

      Test the form

      2. Submit the form and check HubSpot > Contacts.

      Screenshot 2025-11-17 at 14.23.46

      3. New entries will show up with the Record Source as "Flipsnack integration"


      Additional tips / FAQs

      • Place the form a few pages in to filter for higher intent

      • Use descriptive field labels for better CRM filtering later

      • Make sure your HubSpot role includes integration permissions

      Next steps

      Useful resources

      Dive deeper into setup, publishing, and customization

      Need expert support?

      Our team is here to help. Connect with our team experts or message us via the live chat for personalized assistance.