Skip to content
  • There are no suggestions because the search field is empty.

How to integrate HubSpot with Flipsnack lead forms

Send new contact submissions from your publications straight into a CRM

Overview

Capture high-intent leads right where they engage most, inside your flipbooks. By integrating HubSpot with Flipsnack lead forms, you can seamlessly collect contact info and send it directly to your CRM without extra tools or landing pages.

💡 Benefits of sending lead form data to HubSpot
  • Lead capture in context: Collect leads while they engage with your content
  • Automatic sync: Every form submission becomes a new HubSpot contact
  • Property mapping: Align form fields with your CRM structure
  • Better attribution: Use "Flipsnack integration" as a reliable workflow trigger

Perfect for marketing, sales, and operations teams using HubSpot, this integration helps you shorten the path from interest to action.

Requirements

  • Plan: Enterprise and Organization
    Integration: Hubspot account 

Common use-cases

  • Gated product content: Lock brochures or spec sheets behind a lead form
  • Event follow-ups: Use flipbooks as interactive takeaways from trade shows
  • Lead magnets: Offer valuable content in exchange for contact info
  • Outbound campaign tracking: Measure engagement from sales content

Step-by-step guide

Add a lead form to your flipbook

1. Open your flipbook and go to the Customize page

Customize flipbook

2. Scroll to the Lead form section in the left panel

3. Enable the form and configure the title, fields, and button text. Add a privacy policy link and enable GDPR consent if you need to.

4. Choose the exact page where the form should show up and add your fields.

Configure lead form

Connect your HubSpot account

1. In the same Lead form panel, click on the HubSpot switch.

Connect Hubspot in Flipsnack2. You'll be taken to HubSpot to choose your account and approve permissions.

Screenshot 2025-11-17 at 11-55-12-mh (1)

3. After confirming, you'll be redirected back to Flipsnack.

Screenshot 2025-11-17 at 11-55-12-mh

Note: You can also connect HubSpot via Settings > Integrations > HubSpot

Map form fields to HubSpot properties

1. In the mapping panel, match Flipsnack form fields to HubSpot Contact properties.

Map the form fields to Hubspot

2. Use the search bar to find your fields.

3. Click Save changes.

Select the fields

Note: As of now only Contact Properties are supported.

Test your integration

1. Preview your flipbook, and fill out the form with a test email.

Test the form

2. Submit the form and check HubSpot > Contacts.

Screenshot 2025-11-17 at 14.23.463. New entries will show up with the Record Source as "Flipsnack integration"

Additional tips / FAQs

  • Form placement: Place the form a few pages in to filter for higher intent
  • Field labels: Use descriptive field labels for better CRM filtering later
  • HubSpot permissions: Make sure your HubSpot role includes integration permissions

Next steps

Need expert support?

Our team is here to help. Connect with our team experts or message us via the live chat for personalized assistance.