Your identity is what sets your brand apart from the rest. Simply put - it’s the easiest way to be recognized in a sea of competition.
Here at Flipsnack, we recognize the importance of not only building a unique brand identity, but maintaining it, too.
Over time, we developed various ways in which you can brand your catalogs and brochures: through custom colors, by adding your logo watermark, by white-labeling your catalog URLs, and recently, through the use of custom fonts in the design editor.
Now we are working on a new area in Flipsnack where you can manage different aspects related to your brand’s identity. As of now it's still a work in progress, but you will see many changes in the coming weeks and months.
You can find the new section, called Brand identity, in My flipbooks, on the lower left hand side, above the Trash button. Everyone has access to see what it contains, but all our branding features require a premium subscription.
For now, the only aspect of brand management that is available under brand identity is the font management. You can upload your own fonts and view or delete the uploaded ones.
Before uploading a font, make sure that it is a TTF or OTF format, otherwise it won’t be accepted. Also, make sure that you have the permission to use the font you want to upload.
To upload your fonts, simply click on the Upload button, select your font, then click Open.
If you want to delete a font, just click on the Delete button then in the pop-up box that will open, select Delete.
Even though you can't set brand colors in the Brand Identity area yet, you can see an announcement that we're working on this feature. If you're just as excited about it as we are, stay tuned to find out when we add color management.
For those of you who may not know: it is possible, even now, to use your brand color(s) in your designs or to set a custom background color for your catalogs (any color or shade), and it has been possible for quite a while. If you need help with this, let our agents know and they will gladly help.
With the integration of brand colors in Brand identity, we will simplify the process of finding and using brand colors while you work on customizing your publications, and while designing them.
Create custom typography settings
Any of our premium plan holders have the options to set custom text styles to match their brand identity, and save it for later use. It’s basically a template for all the text styles you prefer to use in the Design Studio.
You can create a custom default for headings, sub-headings, and paragraph/body text. Create up to 20 different styles to use at one time. If you want to delete and add another style, simply go to the Brand Identity section of your dashboard and create more.
You can read more about all the options the typography feature comes with by clicking here.
Other branding options
We have big plans for Brand identity. Stay tuned to be the first one that will discover Brand colors, the opportunity to add your own logo and maybe even the option to set default fonts in the design editor.
The future sounds bright, right? If you have any suggestions regarding branding options, let us know!